When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

For the second consecutive year, Coca-Cola experienced a backlash to its holiday ads made with generative AI. The company claims to have made some changes following last year’s criticism. For one, ...

AI can help not by replacing the creative director or focusing on the work's output, but by removing the bottleneck between the brief and the execution.