Smartphones have quickly become powerful tools for brands and marketers to interact and engage with consumers. Mobile applications have especially paved the way in mobile marketing strategies, ...

In the earliest days of mobile wallets, there was much debate over whether to focus on using QR codes — which can be displayed on any phone's screen — or to wait for more phones to support Near Field ...

Global standards organization GS1 has a working group developing a specification that would enable a single Web identity for every product label, whether a 2D bar code, a QR code, a Near Field ...