Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

Product sponsorships are as much a part of the Olympics as running and jumping. Today, Coca-Cola and the producers of the Olympic games have brought forth the song Hello, World, which OneRepublic’s ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

This summer, The Coca-Cola Company's Share a Coke program will aim to inspire music fans across the U.S. by bringing people together through music. Beginning in April, packages of Coca-Cola, Diet Coke ...

Coca-Cola - Hilltop - I'd Like to Teach the World to Sing "I'd like to buy the world a home, and furnish it with love," a young woman earnestly sings at the start of this Super Bowl VI ad out of ...

Raja Rajamannar reflects on his 12 years as chief marketing officer of Mastercard, explains his next role as a senior fellow and details his next personal and professional steps.