Beyond the click: The brand-building and audience metrics that matter more than CTR

From the earliest days of digital marketing, click-through rates have been the default measure of success. CTRs provide a ...
Search Engine Roundtable

Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...
Search Engine Land

Why a lower CTR can be better for your PPC campaigns

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.