In China, micro drama companies are harnessing AI to create shows at jaw-dropping speed and cost - often with the help of lavish subsidies Vigloo, a South Korean micro drama production company, has ...
Micro dramas, known for wild plots and vertical, bite-sized videos, made headlines in China in 2024 as the industry surpassed the country's box-office revenue for the first time. The micro drama ...
When competition overheats, some Chinese companies opt to chuhai, or “go out to sea,” and many micro-drama producers are eager to expand the genre’s international appeal. At one point, my friend was ...
When Quibi launched in 2020 with $1.75 billion in funding and Hollywood pedigree, it promised to reinvent television for smartphones—and shut down within months. Its strategy was to slice ...