Brands have a rich history of partnering with Olympians and supporting Team USA, but Cheetos is taking a more distinctive approach this year by working with a lesser-known sport and putting a heavy ...

Back in October, Cheetos announced a new sports sponsorship that seemed a natural fit: the USA Curling team. Now, the snack brand is simultaneously promoting its new limited-edition Winter White ...

Chester Cheetah, the anthropomorphic cartoon spokescheetah for Cheetos brand snacks, will make a cameo in Ubisoft's Just Dance 4 as part of a promotion that unlocks "exclusive" music tracks in the Wii ...

PLANO, Texas, Jan. 9, 2018 /PRNewswire/ -- Americans love their sports, but not all sports get the love and attention they deserve. That's why USA Curling and Cheetos, one of the flagship brands from ...

PLANO, Texas, Oct. 4, 2012 /PRNewswire/ -- Chester Cheetah is shaking his tail and hitting the dance floor like never before, and he's inviting his fans to join the fun. Cheetos, a leading brand from ...

Some combinations are just naturally meant to be together: peanut butter and chocolate, pepperoni and pizza, processed cheese powder and dancing. That last one has a little less of a historical basis ...