When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

In this episode of the Marketing Smarts Live Show, business adviser and author Bob Wiesner explains how you can create stronger B2B case studies. Bob shares why case studies are important, what we ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend. In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 ...