An investigation by CTV News’ investigative unit, W5, reveals court records, intelligence documents and insider accounts that ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

For decades, the advertising industry fixated on the living room and linear television viewership. Connected TV then reshaped how audiences stream and engage with content at home and on second-screen ...