Viant Technology said it formed a partnership with Ad Fontes Media to bring news reliability-based targeting to connected TV, calling it the first demand-side platform to enable the capability within ...

Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...

Omdia projects Google, Amazon and Netflix will account for 50% of global CTV ad revenue by decade’s end, underscoring a shift in power from traditional broadcasters to streaming platforms, TV ...

CTV has renewed the romantic drama series ‘Sullivan’s Crossing’ for its fifth season, The Cinemaholic has learned. The news ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

The CTV Your Morning Ottawa Food Drive collected non-perishable items and money to support the Ottawa Food Bank heading into the holiday season and into 2026. “It is incredible to see such generosity ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...