Viant Technology said it formed a partnership with Ad Fontes Media to bring news reliability-based targeting to connected TV, calling it the first demand-side platform to enable the capability within ...

CTV has renewed the romantic drama series ‘Sullivan’s Crossing’ for its fifth season, The Cinemaholic has learned. The news ...

The CTV Your Morning Ottawa Food Drive collected non-perishable items and money to support the Ottawa Food Bank heading into the holiday season and into 2026. “It is incredible to see such generosity ...

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

Omdia projects Google, Amazon and Netflix will account for 50% of global CTV ad revenue by decade’s end, underscoring a shift in power from traditional broadcasters to streaming platforms, TV ...

Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...