Fast Company

3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all ...
Santa Clara University

What Is Corporate Social Responsibility (CSR)?

Corporate Social Responsibility (CSR), also known as corporate conscience, refers to a management idea that sees companies integrating social and environmental factors into their operations. CSR ...
Forbes

Guiding Principles for CSR from the United Nations

The intensity of the debate about business and human rights has increased in recent years. At the same time, advances at the United Nations in building consensus around the obligations that businesses ...
Forbes

Corporate Social Responsibility: Much More Talk Than Action

IBM recently completed its second annual survey of senior executives around the world asking them how they are handling green and sustainability issues in their corporate strategies. The results are ...
HUB

Study: Evaluators tend to favor financial performance over contributions to corporate ethics

A study co-authored by a researcher at Johns Hopkins University's Carey Business School suggests that during employee reviews, evaluators prioritize financial performance over corporate social ...
The Heritage Foundation

OECD’s CSR Guidelines: Corporate State Department Responsibility?

This week the U.S. State Department announced the launch of the Stakeholder Advisory Board for the Organization for Economic Cooperation and Development (OECD) Guidelines for Multinational Enterprises ...
Business Wire

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK--(BUSINESS WIRE)--IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While ...
The Financial

Few Georgian Companies Follow CSR Principles, but Interest is Growing

The FINANCIAL — In choosing the research topic, the main intended insight was the attitude of companies on the issue of Corporate Social Responsibility. In this regard, it seems that most Georgian ...
Campaign Asia

Opinion: You can run but you can't hide from social, CSR

Sinke: "Few businesses have yet experienced the full force of 'inter-outing'." Imagine you are the president of one of the largest car companies in the world, running a multi-billion dollar global ...
Investopedia

What Is CSR? Corporate Social Responsibility Explained

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...
Nasdaq

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK--(BUSINESS WIRE)-- IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising.
Business Wire

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK--(BUSINESS WIRE)--IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While ...