How make a compelling argument to your C-suite that a CDP should be the hub of your martech stack. You’re convinced it’s time to make a Customer Data Platform (CDP) the smart hub of your martech stack ...
Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO ...
It’s not a question of whether you need a customer data management solution, but which one/s you will need for your particular applications and use cases. It’s not a question of whether you need a ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...
Yet, for many marketers, piecing together the martech puzzle remains a challenge. There are many questions to consider: what martech platforms do I need within my business? How can I ensure platforms ...
RudderStack enables joint customers to build leading solutions on Snowflake's AI Data Cloud that help turn customer data into competitive advantage. The third annual edition of Snowflake's Modern ...
SAN FRANCISCO--(BUSINESS WIRE)--RudderStack today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to ...
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