A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Getting fit for the right golf ball can be an arduous process if you try to do it on your own, and let’s get real — it’ll leave a huge hole in your wallet if you plan on trying more than 2-3 models at ...

Bridgestone Golf has been heavily involved in ball fitting since 2007, accumulating data from more than 3 million fittings that has helped it formulate recommendations over time. Those fittings have ...

One-size-fits-all has never been part of Bridgestone’s approach to creating any of its golf balls. What’s the reason behind having four different models? It’s simple. Bridgestone has a massive amount ...