Amid rising fuel prices, United is staying focused on serving its customers and proving the resilience of its brand loyalty ...

Agency leaders and marketers should pay attention because the music business has become a real-time case study in consumer ...

In today’s digital-first, on-demand world, customer loyalty is becoming increasingly difficult to retain. As the growing influencer market exposes consumers to a nonstop feed of emerging brands, a ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to reflect the ability to reach and engage with target audiences. However, ...

LONDON, July 16, 2026 /PRNewswire/ -- New global research of 4,000 consumers finds loyalty programmes now rank among the biggest drivers of repeat purchases, while personalisation remains a major ...

According to a new report, Google’s growing number of Pixel owners are also the most likely to consider switching to other brands on their next upgrade, creating a problem for brand loyalty. Statista ...

NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...

When the time comes to get their next ride, new car buyers are willing to switch to another automaker much more easily today than in the past, but some brands are still holding their ground. A new ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

A Business Insider report revealed that Gen Z now leads restaurant loyalty signups, with their top brands sharing a common ...