The brain’s hemispheres are specialized for efficiency. Modern neuroscience shows lateralization enhances function without ...

That sharp flinch during a violent movie scene is familiar to many people. A hand slams, a body falls, and your own muscles tighten in response. The reaction feels instant and personal, even though ...

Interest in brain health has moved from the margins of wellness culture into the mainstream. Once largely associated with ...

Researchers outline a roadmap for applying transcranial focused ultrasound, a noninvasive technique for stimulating the brain ...

Researchers from UZH have discovered how the perception of meaning changes in the brain under the influence of LSD. The serotonin 2A receptors are responsible for altered perception. This finding will ...

Studies show that your brain doesn’t perceive the world exactly as it is. Instead, it “fills in gaps in perception.” The first layer of your brain’s primary visual cortex helps to decide what reality ...

Sounds you consciously perceive affect your brain differently than sounds you don't, a recent Yale study found. For the study, researchers played participants a series of tones—ranging in intensity ...

When you go for a walk, how does your brain know the difference between a parked car and a moving car? This seemingly simple ...

Athletic footwear has entered a new era of ambition. No longer content to promise just comfort or performance, Nike claims its shoes can activate the brain, heighten sensory awareness and even improve ...

Perceiving whether another person is a personal health risk requires quickly assessing their trustworthiness. With limited characteristics available, implicit assumptions often influence risk ...

Evoked responses to the congruent and incongruent target words 'cheap' or 'expensive' in the price judgment task (A–C) and the semantic task (D). The graph shows responses to the target words ...