Boots Opticians is going through a “reset moment”, with a new campaign focused on “doing things differently” to stand out in a crowded market. The ‘Because There’s Only One Choice’ campaign is aimed ...

Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in ...

If you've been meaning to head to the opticians for a while but are worried about the cost, or the task finding a nice pair of glasses, Boots Opticians have just announced they'll do your eye test - ...

Boots Optician has done away with BOGOF offers in focus on health rather than price. The campaign, which launches on TV on Wednesday (23 June), will communicate Boots’ new commitment with a ‘Clearer ...

A new opticians has opened in Bolton.

A new stand-alone Boots Opticians store has opened in Trinity Leeds offering optomap® as part of its Ultimate Eye Test, which could help to detect signs of serious health conditions including diabetes ...

If you have been putting off heading to the opticians as you are worried about the cost, Boots Opticians are offering the chance to have a free eye test and a style consultation help to find a pair of ...

Alliance Boots has successfully merged Boots Opticians with Dollond & Aitchison, forming the second biggest optical chain in the UK. The new entity, trading as Boots Opticians, is being run as a ...

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