Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials? There’s a niche for everyone on the app, including people who spend most of their time ...

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

In the world of books, BookTok is rising in popularity. In fact, it’s said that BookTok is making people read. BookTok’s book recommendations, releases, and reviews have amassed 185 billion views, ...

Natalie Wall does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

When 24-year-old Zoe Jackson scrolls her for-you-page, there are books all the way down. As a BookTok creator, Jackson spends much of her time on TikTok watching videos and recommendations surrounding ...

A 26-year-old woman is speaking to a camera and crying. It could be the product of anything: the contemplation of an Omicron-doomed existence, or a classic apology video. But the subject of her ...

Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...

Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. Marines Alvarez, a creator who has been focused on ...