Writing a blog post is easy, but writing one that ranks well in search engines requires strategy, structure, and consistency.

Add Yahoo as a preferred source to see more of our stories on Google. Getty Images Editorial writing is a style that can be hard to explain since it's usually a unique mixture of fact and opinion.

A study soon to be published in the International Journal of Human-Computer Studies indicates that blog text presents consistent, readable cues about the blog author's personality. In addition, ...