Microsoft has more updates to share about its AI chatbot that's setting the bar for what can be done with search. At the ...

Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.

Citation Share would show what percentage of citations a site captures within a grounding query. New grounding query labels would classify queries by intent and topic. Other recommendations were ...

Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max ...