At the event on Thursday, the tech giant introduced improvements to Bing Chat, designed to fit into the everyday ways you ...

Microsoft has unveiled plans for new AI-focused reporting features in Bing Webmaster Tools, including citation share, query intent grounding, and geo-focused recommendations. Announced at SEO Week in ...

Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.

Citation Share would show what percentage of citations a site captures within a grounding query. New grounding query labels would classify queries by intent and topic. Other recommendations were ...

Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max ...