Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

Discover how Klook's 2025 global campaign "The Best You" transformed influencer marketing with Marie Kondo and others, ...

Across the globe, over 5 billion people actively use some form of social media, making it one of the best options to reach new audiences and engage with existing customers. While companies can run ads ...

Influencer marketers are moving away from campaigns with micro influencers and back to big stars. A new survey from Linqia found a drop in marketing work among creators with fewer than 500,000 fans.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

As medical misinformation floods social feeds, credible creators are becoming a front line for pharma brands trying to both ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...