Behavior analysis isn’t just theory—it’s a science that helps people make lasting, positive changes in everyday life. From classrooms to clinics, applied behavior analysis (ABA) techniques are being ...

Mark Zuckerberg, Larry Page and Jeff Bezos are some of our generation’s archetype visionary founders. What might be less obvious is that they are arguably the best applied behavioral scientists ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Suggested Citation: "1 Introduction." Institute of Medicine. 2000. Bridging Disciplines in the Brain, Behavioral, and Clinical Sciences. Washington, DC: The National ...

The proposed project will include human subjects data consisting of background demographic information (including age, gender, education, and handedness), reaction ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...