The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

NEW YORK (Reuters) - Meta's head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's progress in ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

A concept artist created an answer for anyone dubious about the usefulness of augmented reality. His video demonstrates how AR could give an Apple Card user their balance and recent transactions with ...

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Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...