Tourist-board sports sponsorship is thriving, with strong rebounds since 2021. Soccer is key, offering extensive visibility. Europe leads in deal volume, while the Middle East and Africa command the ...

K-State AD Gene Taylor wants the Wildcats to add sponsorship patches to players' football jerseys next season.

Legal tech startup Harvey AI is making a concerted push into sports sponsorship, with the latest example coming in the form ...

Hunter Yurachek made a bold claim on Wednesday. The Arkansas athletic director described his program’s newest corporate agreement as “the largest true sponsorship” in college athletics. That matters ...

The British gambling company previously sponsored West Ham United’s matchday shirts. Julian Finney/Getty Images Manchester United are in advanced talks over a deal with Betway to sponsor the club’s ...

P&G is substantially expanding its presence in the WNBA as the league attracts record viewership and with sports sponsorship deal valuations soaring. Sports are broadly seen as one of the last ...

Across professional rugby, sponsorship has evolved from simple shirt branding into a structural pillar of how clubs, competitions, and national bodies sustain themselves financially. Major brand ...

Newcastle have secured a new sponsorship deal for their training ground Scott Heppell/AFP via Getty Images Four and a half years after the takeover, Newcastle United finally have the training-ground ...

NEW DELHI: The Athletics Federation of India (AFI) has introduced a new rule that directly affects how track and field athletes deal with sponsors. From now on, athletes must take permission from AFI ...