Data-driven marketing is about more than just addressability. It’s about using data to inform media planning, storytelling, creative execution, media-buying tactics and the full spectrum of the ...

The cell service provider's new product bundles info on what apps you've downloaded with what sites you've visited into a sweet deal for advertisers. Reading time 3 minutes In yet another example of T ...

I stumbled upon an interesting and useful analytics tool for our WordPress installation today from Microsoft called Visual Studio Application Insights. It took all of two minutes to configure for ...

Facebook today introduced the first major update to its App Insights product, aiming to help developers better understand how users interact with their apps. Currently in beta, App Insights 2.0 ...