Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video. The short clip gives what Apple describes as "a peek at some ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Super cool to see how Apple’s videos come together. Here’s the actual introduction video from March, if you want to compare. Follow topics and authors from this story to see more like this in your ...