AI agents could reduce repetitive ad ops work, but most agencies still want humans approving major campaign decisions ...

AI agents are being deployed in the millions by marketers. Consumers are going to get their own agents, too. Marketing and AI are getting married, and it’s a shotgun wedding. Marketing technology ...

While the marketing industry has increasingly moved to a project work model for ad agencies, there is still nothing that ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

Expedia Group is building a dedicated marketing function aimed not at travelers or business clients, but at AI agents — an emerging strategy often ...

Xnurta, the leading agentic AI-powered retail media management platform for brands, sellers and agencies, today announced the launch of The Agentic Retail Media Council, a new industry initiative ...

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today unveiled new AI agents alongside Innovid ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, ...

WebFX reports that digital marketing agencies suit ongoing needs, while freelancers excel in specific, short-term projects.

Optable, a provider of identity resolution and audience activation for publishers, has launched Optable Planner Agent, an agentic artificial intelligence solution that automates publisher ad planning.

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...