Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

In March, ad-marketing research company System1 debuted a new product called Test Your Audio that was billed as a tool to help advertisers determine the short- and long-term commercial impact of audio ...

OpenAI has been teasing the introduction of ads for weeks. In a post on X in mid-January, OpenAI CEO Sam Altman announced the ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

You may wonder what the point of this article is? Why should you test your ads? Isn’t just paying Google enough to get your ads where they need to be? While Google Ads can help increase qualified ...

Snap partnered with Disney on their new Sponsored Snaps ad placement test. McDonalds and Taco Bell are the two brands testing Promoted Places on the Snap Map. The two ad placements are currently in ...

Twitch is currently experimenting with new ad formats that are intended to interfere less with the viewing experience.