On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Projects are the cornerstone of all business activities in small companies. Firms must complete various projects to achieve their financial goals and obtain information. Business owners and managers ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Agencies face daily challenges due to their inability to efficiently manage their time and projects. Approximately 20% of them have never used project management software before. According to the ...

Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

There is a big misconception in the marketing industry: it’s our clients who need project management mechanisms, whereas we marketing specialists and agencies do not. This could not be further from ...

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The CIO’s immediate responsibility is to meet the organization’s expectations, and this can best be done by judiciously employing the facilities that IT offers. Big business houses often face a tough ...

Project management is about helping a team plan and deliver a project with a pre-defined goal, within a specific period. Project managers must delegate tasks effectively and intelligently, monitor the ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Suzanne is a content marketer, writer, and ...