In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...
Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even ...
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