Amazon wants Alexa owners to buy more things. That’s the clear impetus behind the new Alexa feature announced today at Amazon’s Accelerate conference, called Customers Ask Alexa, which lets brands ...
Google recently revealed its experimental AI chatbot, Bard, a rival to OpenAI's viral ChatGPT. In an ad for Bard, the chatbot gives an inaccurate answer to a question about the James Webb Space ...
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles. YouTube has long been a go-to advertising platform for B2C marketers, ...
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