It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo ...

(DIGITAL TRENDS) - Sitting through 30 seconds of grating ads to watch a clip of a possum snowboarding is bad enough, but now there's another YouTube ad annoyance to contend with: Sambreel, a notorious ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.” The problem is specifically affecting spending controls and the delivery of active campaigns on ...

Timi is a news and deals writer who's been reporting on technology for over a decade. He loves breaking down complex subjects into easy-to-read pieces that keep you informed. But his recent passion ...

While the ad industry ties itself in knots over AI and efficiency, our columnist argues that agencies continue to ignore a ...