A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

After emerging from a second bankruptcy and being acquired by private equity firm Ames Watson, Claire’s is attempting a major comeback. The brand is fighting back with its first major campaign since ...

A girl sits in front of a camera and whispers softly into the microphone less than a few centimetres away. She focuses on the “s” and “tsk” sounds of her words, which echo in the otherwise quiet ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...