Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. It’s all part of Pinterest’s larger mission to become a go-to tool for brands ...

Remember how over a year ago, everyone was all excited about the forthcoming Pinterest API? CEO Ben Silbermann even teased its release in a March 2012 email to ...

Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK ...

Influencer marketing is on the rise, you might have heard. There's sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a "non-celebrity ...