Google previews Developer Knowledge API, MCP server to make it easier to access docs for Google services

Google is attempting to make it easier for developers to access its documentation by creating the Developer Knowledge API and corresponding MCP server, both now in public preview.
Search Engine Land

Google open-sources ads API MCP server for AI developers

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. The MCP Server for Google Ads is now publicly available on GitHub, Google ...
AdExchanger

Amazon Ads Opens A Beta Test For Its New MCP Server

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...
Forbes

Making Sense Of MCP: How To Choose The Right Protocol For AI-Powered Agents

A quiet but important shift is happening in how software talks to software. For years, APIs have powered everything from SaaS dashboards to mobile apps. Now, a new contender—Model Context Protocol, or ...
Adweek on MSN

Amazon opens its ad stack to AI agents with MCP rollout

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Wiremo Launches GTrack API Access: Empowering Agencies and Developers with Programmatic Local SEO Data

Wiremo announces API access for GTrack Local Rank Checker, enabling Business and Pro plan customers to programmatically ...