Twitter today unveiled its advertising API, a step it hopes will make it easier for companies to create ad campaigns on Twitter, and that's aimed at showing users the most relevant promoted tweets.

Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...

TikTok on Tuesday said it has opened up its advertising API to Sprinklr as its first beta partner for video ad creation and management. Sprinklr is a full-service marketing platform that allows brands ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

Twitter announced the launch of its advertising API to the elation of brands and marketers who will now be able to manage Twitter ads from the same systems used to manage social listening, social ...

NEW YORK—In an important development that could streamline and improve the way digital ads are invoiced, the Interactive Advertising Bureau (IAB) has released its Digital Advertising Invoice API ...

JACKSONVILLE, Fla., June 2, 2022 /PRNewswire/ -- Today, Black Knight, Inc. (NYSE: BKI) announced the launch of a new lead-quoting application programming interface (API) that connects lead-aggregation ...

Microsoft recently rolled out the ability to import Google Ad campaigns into Microsoft Advertising to run the same ads on Bing. This is an easy way for advertisers to broaden their online reach, ...

In addition, AT&T also announced enhancements to its Speech API, powered by the AT&T WATSON ℠ speech recognition engine, providing developers with speech-to-text and text-to-speech capabilities.