I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Just a day after Apple announced a revamp of its App Store pricing policy to introduce 700 new price points, subscription platform RevenueCat is rolling out a new feature that will allow developers to ...

Improve your website's performance and drive more conversions with better A/B testing. Here's how to set it up using Microsoft Clarity and GA4. As a marketer, you want to improve your website’s ...

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for ...