The reason for the iconic—and extraordinarily busy—location is simple: "New York has held a singular place in Gucci's history for over 70 years, with the house opening its first store outside of Italy in the city in 1953,

Gucci creative director Demna unveiled his first Cruise collection for the brand in a show staged between Broadway and Seventh Avenue, with the action simulcast on the surrounding digital billboards, as reported by Reuters. The lineup leaned into glossy tailoring and everyday pieces that Demna positioned as Gucci’s new foundation wardrobe.

Gucci took over Times Square in New York City for a cruise 2027 fashion show, attended by Kim Kardashian, Mariah Carey, Lindsay Lohan, Tom Brady & More.

Demi Moore has proved once again why she remains an unrivaled style icon on the Cannes Film Festival red carpet, as she strutted down in a see-through high-slit Gucci gown. She wore the ethereal

The starlet ditched her signature blonde hair as she walked past the likes of Kim Kardashian, Mariah Carey and Shawn Mendes on the catwalk.

After closing the show, Cindy Crawford changed into a simple black dress and headed over to the party, where she was joined later by daughter Kaia Gerber, who arrived with her “Saturday Night” costar Cory Michael Smith .